Like the mighty oak, DEFENDERS' cultural roots extend deeper as the company grows - enabling it to sustain broader economic changes, build market share, and continuously improve to meet customer needs while balancing the needs of our team members.
On the surface, it may seem contradictory. In a culture that celebrates uniqueness why do we deploy standardized processes? Wouldn't that create a robotic culture where people are going about their work without thinking? Hardly.
In addition to creating great systems, our culture relies heavily on continuous improvement. We look diligently for our biggest opportunities to improve our outcomes. When we find a potential opportunity, we have a system to test that opportunity. If the test is successful, we have a system to scale the test and create a new system.
The end result is an organization of knowledgeable workers, using great systems, thinking about potential improvements, surfacing the opportunities they see and then engaging in testing and development systems to improve upon the way we execute. This is at the heart of an engaged team. That's a business that is going to grow comprised of people who are growing.
Passion has been the key to growing leaders at DEFENDERS. It is not a "to do" list item. It is not just a standard operating procedure. It is not a project to be managed. It is a passion. Passion is an emotion, compelling feeling, enthusiasm or a desire for something. When you're passionate about something, it keeps you awake at night. Passion energizes. Passion is contagious. Over the years, DEFENDERS has defined the drive for passion around four areas.
DEFENDERS is passionate about the self managed, self directed improvement of each of our team members in all areas of their personal and professional lives and across all dimensions of the individual soul; spiritually, physically, financially, emotionally and intellectually. Our business grows as each person develops and grows.
DEFENDERS is passionate about fully developed, designed and documented systems that produce predictable, repeatable and scalable results. Great systems reduce the chances for errors, less-than-desirable outcomes, and failures. Great systems increase results and become the foundation for continuous improvement. Great systems increase the chances that new team members will succeed.
DEFENDERS exists to grow leaders and that leads us to being passionate about developing those leaders. DEFENDERS approaches leadership development by working on both personal and professional development concurrently, driving at a whole person in a whole job.
All meaningful change starts on the inside of a person or organization and works its way out. When you work on improving yourself, creating great systems and developing your leadership skills, your ability to influence others increases and continues to build upon itself. This increased influence improves your ability to achieve meaningful and lasting results.